Creating an engaging visual content is the key to a visual marketing strategy.
It is not so easy for the beginners, many marketing pundits say. But, for an enthusiastic marketer who understands the way how people react to information, developing a unique visual content to support a marketing campaign is not so hard.
Developing An Engaging Visual Content
That means a well planned, easy to go procedure can help you much in developing an effective visual content for driving better sales outcome.
An engaging visual content is pivotal in strategizing your marketing campaign, especially in these days, when social media keep an upper hand in all marketing strategies.
So, let’s begin to understand what’s visual content and how we can formulate an engaging visual contentthat helps planning a marketing strategy with accessible visual content tools.
Taming the SEO elements
First of all, keep in mind that you’re always encircled in an overwhelming SEO driven content guidelines that suit only the interests of the audience, irrespective of your promotional strategies.
But, even that cannot hinder your inquisitive mind, because content marketing is mostly centered on brand new informative visual content that inspires your target audience.
Before delving deep into creating an engaging visual content, let me make it clear that the way how you make original visual content to capture the hearts of your esteemed audience and how your marketing efforts become fulfilled, depend more on how they are becoming trendy with the visual content that you provide.
So, what is visual content?
Visual content is an integration of infographics, texts, graphics, GIFs (Graphics Interchange Format) and images. Basically, it is content that is built on images. Any element that has visual effect goes into it.
The photos that appear on social media, slideshows, infographics, gifographics, videos, memes, and the like, are all components of visual content for enhancing your visual marketing ideas.
That said, to tell a visual story, you will need to invent a strategy for developing and delivering your content for supporting your visual content marketing.
There has been an 800% increase in searches for infographics on Google in the last two years @unbounce. How are you using visual content?
— Big Field Digital (@BigFieldDigital) August 15, 2017
The Significance of Visual Content
As you knew already, a visual content can become viral, if there is a display of one or more visually powerful element. Such strong points are required to make the visual content significant for captivating your audience.
A great visual content can elicit:
- Customer retention
- Immediate impact on the customers
- Better interaction with the readers who happen to read your post
- Inspire the readers and customers, than other sorts of communication
- Evokes emotions easily
- Strong selection criteria
- Capability for quick decision making
- Affinity to your brand over the competitor
Visual Content Marketing
When you say visual content marketing, you actually mean everything that is related to the visual content for marketing your product.
Suppose, you are working for a fashion house, and then you may need to publish periodic infographics, which you will make available for your prospective customers on social media so that it will be shared, and ultimately landing in buying the fashion products.
This tells the difference between your visual content and visual content marketing. It is through this visual content display, you are helping your content marketing strategy to become successful.
Now that we’ve differentiated visual content and visual content marketing, it’s time to see how we can create a visual content.
Creating Visual Content
The following easy steps will teach you the ways of creating unique visual content to entice your audience.
1. Writing a Brief
Writing a brief or mapping it can help you put all of your creative ideas intact. Moreover, it can keep all the parties and points on the first page. The process involves the following steps:
- Collect the background information about your project, company, initiative, and campaign
- Mention the desired action you want with the above information, such as the site visits or emails
- Sort out the ultimate intention of the visual content, like promotion of brand awareness or sales increase
- Identify the target audience to your visual content
- Identify the visual formats, distribution network, dimensions, branding instructions, and the like.
2. Brainstorming Your Idea
After completing your mapping or brief, you can brainstorm your creative idea by integrating your creative input, along with critical analysis. You can seek help from your friends or colleagues to enhance your creative thinking. Most often, their involvement in the discussion will increase the range of your ideas and will enable you to assess the impact your ideas can generate.
However, don’t allow your central idea to deviate from the objective drafted in your creative brief. In order to evaluate the quality of your idea and the attached outcome, you can check them as given below:
- Will your audience accept your idea?
- Is the idea viable for distribution in the network?
- Will your idea reach the target audience effectively?
- Does your idea have any conflict elements?
- Will your idea satiate your goals?
- Is your idea original, and not infringing the copyrights of others?
- Is your idea in perfect harmony with your brand?
3. Content Drafting
You can now prepare a timeline for streamlining the content creation process. You can also determine the sources of information at this phase. This may include research, the collection of source materials, outlining, script writing, and many other steps, considering the type of content you are working on.
4. Content Design
A visual content will never capture the audience attention if it lacks any aesthetic design. Brilliant designs always make a visual content to stand apart. Bear in mind that the services of a creative person are unavoidable in the creation of a design that catches the eyes of the audience.
Bear in mind that the services of a creative person are unavoidable in the creation of a design that catches the eyes of the audience.
How To Make Your Visual Content Engaging?
Making a visual content engaging is not a difficult task as you think if you can familiarize with the visual content tools, such as infographics, images, photos, videos, graphics, data card, and other similar visual tools.
These visual content tools can optimize visual marketing ideas through effective marketing plans. A short description of the various visual content tools is given below:
The soul of a visual content is the infographic, which carries different information displayed as a single visual, so that the reader can digest the ideas incorporated in the content easily.
Infographics have an edge over other visual content and visual marketing tools, as it is liked and shared by the readers more than any other content tool, thanks to the social media. Moreover, the recent marketing research revealed that content marketing that involved infographics has yielded an increased profit share of 12%.
Moreover, the recent marketing research revealed that content marketing that involved infographics has yielded an increased profit share of 12%.
2. Images, photos, and videos
Photos and images can attract the audience and enable you to show your brand on a higher level. Every photo or visual image you integrate with your visual content will improve the brand’s unique selling point.
Using color composition in the visual images will drive 94% more viewers than a visual content that is black and white. Generally, the color photos and images influence the purchasing decisions of the buyers.
A combination of images and photos, along with a video will enhance the quality and impact of your visual content to a greater extent. It improves the Search Engine Optimization (SEO) and customer retention while building strong emotional connections with your brand.
3. Call-to-actions (CTAs)
The CTAs, like “click here”, “follow us”, “share”, “subscribe”, etc., in the visual content can influence your audience and make them to do something you desire.
4. Quote cards
The visual image for a quote can produce emotion for motivating the audience and force them lenient to your product. The visualization can be done effectively by using typography, brand’s palettes, or any other visual images.
5. Data visuals, graphical data, memes, and comics
The data visualization charts, maps, diagrams, and graphs provide tangible information, so that the audience shall know about the ongoing trends and frequencies of the topic in question. Therefore, using it in the visual content as a visual marketing idea will reflect your brand imagery for improving audience leniency towards your product.
Therefore, using it in the visual content as a visual marketing idea will reflect your brand imagery for improving audience leniency towards your product.
Similarly, memes and comics can make your visual content universal. It is because people love anything that is hilarious.
The following are a few case studies that show how an engaging visual content can promote a marketing strategy.
1. New York Public Library
When the New York Public Library found their memberships are diminishing, they introduced postcard-like graphics to improve the membership campaign. With its introduction, the marketing team of New York Public Library found that they had increased the National Library Card Sign-up by 21%. They achieved it as a result of a simple copy and paste into some status update.
Though Vega has a strong social following, the company wanted to engage user-generated visual content for inspiring their existing and future customers. Their aim was to show how people living a healthy lifestyle are getting their best life. By using Olapic, the brand launched the BestLifeProject to celebrate a festival of inspiration. This increased people’s engagement on the landing page of BestLifeProject by 82%, and a 300% hike in the posts on the project page.
3. Content Marketing Institute
According to the Content Marketing Institute, a recent Hubsport stat generated 94% more views when visual elements were added to the normal content. That means adding a single image can enhance the authenticity of the content.
4. Social Bakers
In 2014, the most shared content on Facebook was photos and that marketers wanted more learning to use visual content to generate more traffic. The Social Bakers reported that there were 8% to 58% increase in video content, whereas the infographic usage recorded a maximum 52% increase.
Likewise, the Brainshark and SlideShare improved their popularity from 21% in 2013 to 28% in 2014. Thisshows that content marketing strategy works well only if there is visual content integrated into it.
An engaging visual content is essential to improve the visual content marketing strategies, making it more powerful, interactive, and result oriented. By using the various visual images and visual content tools to support the visual marketing ideas, a compelling marketer can develop effective visual content to develop a better marketing outcome.
By using the various visual images and visual content tools to support the visual marketing ideas, a compelling marketer can develop effective visual content to develop a better marketing outcome.